Hotlink is the prepaid face of Maxis. Here's a spot for Hotlink Broadband.
The Hotlink youtube channel was like any other regular branded channel featuring old Hotlink TVCs. The task was to up the engagement levels while making the channel more relevant to the brand's core target - youth. The idea: Collaborate with leading artists and musicians and give them the ownership of the Hotlink channel for one week. Pop icon Yuna posted content during the first week followed by designer Irman Hilmi in the second week.