McDonald's Save the Sundae Cone

A giant billboard in the middle of Bukit Bintang, one of Kuala Lumpur's most famous shopping districts, showcased the McDonald's iconic Sundae Cone in all its glory. However, there was one problem - it was melting.

Crystal at Adstars, 2014

5X Bronze at Kancil Awards, 2014

Silver at Marketing & Engagement Awards, 2014

Finalist at Cannes Lions, 2014

Finalist at Spikes, 2014

Grand Prix + 3X Gold at Malaysian Digital Awards, 2014

Gold at Markies, 2015

Finalist at Adfest for McDonald’s, 2015

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